Feminist writer,
researcher,
and communications
specialist
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About Me
Erica Maria Cheung is a writer, scholar, and communications specialist based in Philadelphia, PA or Lenapehoking, the ancestral homelands of the Lenape people. She has a Ph.D. from the Culture & Theory program at the University of California, Irvine and she specializes in Gender & Sexuality Studies, Asian American Studies, and Visual Studies. Her professional experiences range from online journalism to non-profit communications and theatre criticism.
Her experiences as a transnational, China-Latina from the borderlands of El Paso, Texas/Ciudad Juarez, Chihuahua and Hong Kong have influenced her academic, professional, and creative motivations and concerns. Her work is politically motivated and she is dedicated to using her skills for social change, empowerment, and political education.
Erica is currently the Communications Director at Asian Americans and Pacific Islanders for Civic Empowerment/Education Fund (AAPI FORCE/EF), where she works to build political power for working-class Asian Americans and Pacific Islanders throughout California.
Research
Erica is a Texas Storyscapes Community Fellow with the Institute for Diversity and Civic Life. She is currently working on a long-term project about the history of Asian immigrants in the Mexico-U.S. borderlands.
Trained in feminist cultural studies, Erica's research is interdisciplinary and centers race and class in analyses of popular culture. Her dissertation, titled “The Umami Era: Asian Americans and the Cultural Economy of Food,” studies and critiques how Asian Americans become visible and consumable through food culture in mainstream U.S. media.
She has two academic publications: “Upscaling Authenticity: Asian American Food Gentrification in Chinatown” in Eating (More) Asian America (NYU Press), and “Recipes for Messiness” in Verge: Global Asias (UMN Press). She has presented her work at the American Studies Association and Asian American Studies Association national conferences, and at the Asian American Pacific Islander History meeting, held at The Huntington Library.
Writing
Erica studied journalism at New York University and interned at various publications, including W Magazine, NBC Universal, and The Huffington Post where she became a regular blogger. Her piece “Fat for an Asian, Flat for a Latina,” earned the attention of NPR’s Latino USA. This piece has also been assigned as suggested reading in an Asian American Studies course at NYU. Erica has gone on to work as a theatre critic, a writer-in-residence for UC Irvine’s School of Humanities, and a freelance writer for Latina magazine. She believes in the power of storytelling to create personal and community knowledge and hopes to write non-academic books one day.
COMMUNICATIONS
Erica is a communications specialist with over a decade’s worth of experience working in media and nonprofit communications. She uses her communications expertise to create tools for social change, political advocacy, and community organizing. Specializing in narrative change and cultural organizing, she develops narrative power for historically disenfranchised communities. She has held positions at mass media organizations; international news sites; grassroots, state-wide, and national non-profit organizations; and at institutions of higher education.
Teaching
Erica is trained in the Humanities Pedagogical Certificate Program, which emphasizes Humanities-centered education, inclusive course design, feminist pedagogy, and active learning. She has worked as a teaching assistant and lecturer for the departments of Asian American Studies and Gender & Sexuality Studies at UC Irvine. Her courses are social justice oriented and focus on intersectional feminist praxis, Ethnic Studies curricula, and coalitional politics. She has guest lectured at UC Irvine, Cal State Fullerton, and Franklin & Marshall College.
CONSULTING
Erica is a communications coach with technical assistance and mentorship expertise in social justice and advocacy, having worked with workers centers and CBOs. She has also worked as a media consultant for Planned Parenthood of Orange and San Bernardino Counties, and as a capacity-building and course development consultant for the Asian American Pacific Islander Health Forum. If you are interested in working with her, please fill out the “Contact Me” form below.
“One Day In…”
A video series for Planned Parenthood of Orange and San Bernardino Counties.
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Projects
“A FORCE for Change”
A comic book by AAPI FORCE-EF that illustrates how working-class AAPI communities have and continue to fight for environmental, housing, labor, and economic justice.
Vote as a FORCE
2022 civic engagement campaign for AAPI FORCE-EF, translated to nine Asian American and Pacific Islander languages.









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WRITING
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LATINA MAGAZINE
“The History of Mexico’s Agave Spirits”
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EATING (MORE) ASIAN AMERICA
“Upscaling Authenticity: Asian American Food Gentrification in Chinatown” (NYU Press)
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VERGE: STUDIES IN GLOBAL ASIAS
“Recipes for Messiness” (University of Minnesota Press)
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GRADUATE JOURNAL OF FOOD STUDIES
Alimentary Asians: Bringing Asian American Studies to Bear on Food Studies
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IN MEDIA RES
“Postcolonial Cozy”
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EXEUNT MAGAZINE
Review: “so go the ghosts of mexico: part one”
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FEATURED IN
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CONTACT ME
Say hello! Let’s work together. :)